Website for the over 60s  January/February 2018
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Take a Shower in Safety and Style

Closomat’s Vertical Shower Lift

Using the shower is the second most common problem for people who need their home adapting to re-enable them to live daily life without help. Now, they can do so easily, and stylishly, with Closomat’s Vertical Shower Lift.

The sleek unit delivers a contemporary-styled yet comfortable shower seat which can be raised, lowered as required, thereby giving the person using it greater safety and security whilst undertaking their ablutions.

The Vertical Shower Lift has been designed for people up to 19.5stone (125kg) with limited movement in their hips and/or knees, and restricted upper body movement,. Easy to use controls allow the user to lower themself to their preferred height to sit and shower, then raise themself to a comfortable height to stand or transfer to a wheelchair or frame. The controls can be either integrated into bespoke arm supports, or operated via a separate hand switch.

The Lift folds discreetly away when not required, projecting only 26cm to enable other members of the household to shower unimpeded.

“Being able to use the shower is a big problem for people who have a limiting disability- and it’s a growing issue,” observes Robin Tuffley, Closomat marketing manager. ‘According to the latest Housing Survey report, a bath/shower seat or other bathing aid is the second most common adaptation needed, of the 1.9million households that need alterations. And it’s a growing problem- the number has increased by 25% in less than five years and now accounts for over 30% of the adaptations required.

“Our whole ethos is to develop solutions that enable people to remain as independent as possible in their intimate hygiene, without compromising on aesthetics. The Vertical Shower Lift is a perfect example of that philosophy.”

Full details of the Lift can be found at

Closomat’s Vertical Shower Lift compliments the company’s proven supported personal hygiene offering, of the Vita range of wash and dry toilets, Aerolet toilet lifters, and accessible bathroom accessories, all designed to deliver client dignity and optimum hygiene in intimate care.

Closomat is the UK’s leading supplier of toileting technology for disabled and elderly people. Founded 55 years ago, and still family-owned, the company is unique in its provision, in-house, of design advice, supply, installation, commissioning and after-sales service & maintenance.

Details of the Closomat’s assistive toilet care offerings, plus cost analyses, and further case studies from nursing and residential care homes, can be found on Closomat’s website


Going to the Theatre Brings You Closer to a Loved One

Going to the theatre brings you closer to a loved one

Going to the theatre can be a great way to share an experience and make memories; from witnessing a story unfold together, to talking about it afterwards. But as well as laughing, cheering and maybe even crying along with other audience members, did you know that a theatre performance can actually make your heart beat at the same time as those around you? Not just with just the people you know, it can even happen with complete strangers.

Well, new research, conducted by neuroscientists from University College London in association with Encore Tickets found just that. Researchers monitored the heart rates and skin response of selected audience members at a live theatre performance of Dreamgirls, the Tony and Olivier award winning musical. The researchers found that as well as responding emotionally to the performance as individuals, the audience actually responded in unison through their heart beats, with their pulses speeding up and slowing down at the same rate as each other.

Dr Joseph Devlin, Head of Experimental Psychology at University College London, says, “Usually, a group of individuals will each have their own heart rates and rhythms, with little relationship to each other. But during experiences with heightened levels of emotion, people’s heart beats can become synchronised, which in itself is astounding. Experiencing the live theatre performance was extraordinary enough to overcome group differences and produce a common physiological experience in the audience members.”

Scientists have found that when an environment makes people synchronise their bodies with each other, it can cause them to bond and in turn like each other more. So, could going to the theatre bring you closer to your family or help your date like you more?

Well, research shows that romantic couples and highly effective team mates synchronise their hearts so that they beat in time with each other. Their coordination has been linked to team performance, trust, empathy and liking of each other. This suggests that the unified response seen during the live theatre performance can help to break down social differences and bring people together.

In theory, going to the theatre can connect individuals on a deeper level, subconscious level. A new study for Encore Tickets, the UK’s leading independent ticket provider, found that almost half of people (46%) enjoy the theatre experience because of the atmosphere that comes with being in the audience, and almost two thirds (59%) of people feel emotionally effected by a live performance.

Heart rate synchronicity has been researched for a number of years, and previous studies have shown the same kind of synchronicity among other live experiences. For example, people watching fire walking, synchronise their heartbeats in time with the firewalkers themselves. But that’s not all, the synchronicity increased the more closely the walker and watcher were related by family or marriage.

Similar findings were made by University College London when it comes to the theatre. The study found that participants who knew each other continued to synchronise throughout the interval, whilst the other members of the audience fell out of sync without the performance to connect them.

Dr Joseph Devlin says, “This clearly demonstrates that despite the social group differences, the performance was a strong enough influence to cause physiological synchrony, engaging the audience as a whole.”

This follows previous findings drawn from research by UCL in association with Encore Tickets, which found that experiencing a live theatre performance could stimulate your cardiovascular system to the same extent as a 28 minute workout.

Encore Tickets offers theatre, attraction and event tickets for London’s vibrant live entertainment and arts. Encore is the UK’s leading independent ticket provider and has sold more than 29 million tickets to theatre fans from over 170 countries. It is an official ticketing partner for more than 160 theatres, shows and attractions in London, helping them sell over £1bn of tickets since launch. Based in London and staffed by 150 theatre and live experience fans, Encore has 17 years of expertise helping Londoners and tourists enjoy the best of the city’s entertainment and culture.

For more information visit the website at

Put Bad Sleep Habits to Bed with Short Naps and Ditching Tracking

Put bad sleep habits to bed with short naps and ditching the trackers

       Bupa Health Clinics Clinical
   Director, Dr Petra Simic, predicts
     biggest sleep trends for 2018

As we start the new year with a renewed focus on our health and wellbeing, it’s time to put some bad habits to bed…especially when it comes to sleep. 2017 marked the start of the ‘clean-sleeping’ and ‘smart sleep tracking’ trends; but was it a case of losing sleep in pursuit of more shut-eye?

Sleep expert, Dr. Petra Simic, Clinical Director of Bupa Health Clinics says, “By putting a number on how many hours of sleep we should get just isn’t realistic. When we talk about ‘good’ and ‘bad’ sleep we’re creating fear about something that is as personal to you as a fingerprint.

“This constant concern about not getting enough sleep can cause you to actually lose sleep. I’m encouraging Brits to make 2018 the year we all say goodnight to sleep anxiety.

To help Brits shake off sleep anxiety in 2018, Dr. Petra Simic, Clinical Director at Bupa Health Clinics shares six trend predictions for the year ahead:

1. Sleep binging

Yes, a full night’s sleep every night is the ultimate goal. For most people, this is an unrealistic expectation because they have children or work late hours. So, when you get the opportunity for a good, long sleep – take it.

Recharging your batteries with an extra-long slumber at the weekend or during a holiday is something we should embrace and enjoy. Regular sleep binges will help your body to do all the repairing it needs to do – so don’t feel guilty about having an early night, or an extra lie in.

2. The rise of the anti-trackers

Stop counting your calories and sleep hours

Modern society has taught us to count everything. Whether it’s the calories we consume or how many steps we take each day, most of the time counting helps us to develop better habits. However, putting a number on how many hours of sleep we should be getting can exacerbate anxiety about not being able to get enough. With more of us counting sleep rather than sheep, 2018 should be the time when we reflect as individuals on what we need, and what we can realistically achieve.

If you are someone who struggles to nod off, or you find yourself waking up during the night, don’t be tempted to check the time. This immediately causes your brain to calculate how many hours of sleep you’ve clocked and stimulates it with light, making it less likely that you’ll fall asleep again quickly.

3. Made-to-measure sleep

Made-to-measure sleep

I hear people say all the time that they ‘don’t sleep well’, however, when you dig a bit deeper, most of the time they are comparing themselves with those (literally) closest to them – usually their partners or the people they live with.

Instead of judging yourself on the habits of others, ask yourself how you feel about your sleep. The amount of sleep someone needs really varies, and we need to think about our individual needs when it comes to getting a good night’s rest.

4. Losing the race to bed

This year we want to encourage people to lose the race to bed. In the evening we naturally start to relax and feel sleepy, whether it’s in front of the TV or elsewhere. We then realise it’s time for bed and rush to prepare. This adrenaline stimulates our bodies and makes it harder to drop off.

I encourage people to lose this race to bed and instead do all the necessary bed-preparation before they sit down to relax. Get your PJs on and teeth brushed before chilling out. Avoid screens, dim the lights and let yourself relax. Once you feel sleepy, just take yourself straight to bed.

5. Holistic help

If you regularly struggle with sleep, or even if you just want to find out how to improve your personal sleep pattern, a health assessment is a great way to get feedback on your entire lifestyle.

During a health assessment at a Bupa Health Clinic, we show our customers that there’s no such thing as a ‘normal’ night’s sleep, and help to build a picture of what would work for you as an individual. This gets people to become more aware of their personal needs and follow their own rules about sleep. Learning how to get a good night’s sleep will help with every area of your life as you’ll have more energy.

6. Boost energy levels with a nap

Boost energy levels with a nap

It may be hard to work around work but a short nap of 20-30 minutes can help improve mood, alertness and performance, especially in the early afternoon when blood sugar levels are low. Just remember that naps shouldn’t replace long periods of sleep, as this is when the real work begins and our bodies really get the chance to rejuvenate and repair. And like everything to do with rest, it’s entirely personal – naps may be great for some while others will find it difficult to include in their day-to-day routine – and that’s absolutely fine!

Bupa offers health assessments that give the body a full MOT, looking at a variety of factors including sleep patterns, fitness, weight, musculoskeletal, blood sugar, liver function and more. Prices start at £180 – less than 50p a day spread across the year. For more information visit

Health & Wellbeing

Why the Over 50s,
60s and 70s Need
 to Supplement

Dr Max Gowland, PhD, founder of Prime Fifty

The Real Facts, By Dr Max Gowland
PhD, founder of Prime Fifty

I have worked in research and development all my life, but it was when I worked in sports nutrition, that I became shocked and indeed horrified at the effect lack of exercise and poor nutrition can have on our health as we age. Let me tell you about this and hopefully help you understand why I firmly believe we need to supplement as we age.

What the over 50s told us

The top priority of over 50s is to stay active

Research we carried out on the one thousand over 50s and beyond, confirmed what we originally thought; when we asked people to rate the most important aspects of ageing, the top priority by far was the desire to stay active, stay mobile and continue to enjoy life with the grandkids, go on holidays, enjoy visiting places etc.

Nothing extraordinary, but to remain active and mobile we need to look after three aspects of our health, namely the health of our muscles (so critical as we age), our joint mobility and of course our bones too. In essence, this means managing our musculoskeletal health.

Age related muscle loss-why does it happen to us?

Why does age related muscle loss happen to us?

In essence, our muscles are in a state of flux and are being remodelled constantly. So every day we are losing muscle mass from degradation, but also are replenishing our muscle mass by building new muscle tissue with amino acids, which are the basic building blocks that come from the protein we ingest. When we are young, this balance is perfect, but as we age, the rate at which we lose muscle is significantly faster and our ability to build new muscle is somewhat less effective. This means that we tend to lose muscle mass and strength overall as we age. This is called age related ‘sarcopenia’. It is not a disease but a natural part of ageing.

It is very difficult to gauge muscle loss from external appearance alone. If unchecked, this can eventually lead to frailty in older age, as our muscle mass and strength reduce radically and typically this goes hand in hand with an increase in fat mass.

However, the good news is that we can do something about this so called sarcopenia, but it just takes a little effort in the form of exercise (preferably resistance exercise) combined with a higher intake of high quality protein, preferably dairy or animal protein, as this type of protein contains the richest and highest quality source of essential amino acids, which have been proven to be the most effective for ageing muscle health, in many international scientific studies.

We need protein….more protein!

We need more protein

Protein is such an important part of our diet and not getting enough will only speed up this sarcopenia (muscle loss with age). All of us, at all ages, need protein as protein contains amino acids which are the basic building blocks of muscle, enzymes, blood cells, bone, skin and much more. The body cannot survive without protein, so this is a key macro-nutrient, for both males and females equally. Also, when we are ill or are recovering from an operation, the body’s demand for protein is even higher, as protein is the key macronutrient needed for tissue repair as we get better.

Some think that protein is only for the young bodybuilders, but how wrong this is! In fact as we age, it has been scientifically proven that we actually need more protein. This is a big surprise to most people, but many scientific papers have been published in the science press proving time and time again that we need around 100 grams of protein each day. This new evidence supersedes the old 60 grams per day set many, many years ago.

But to put this in perspective, 100gm of protein is the equivalent of four medium sized chicken breasts, and I would say that this is not always an easy level to consume every day. If you don’t like meat then in numbers of eggs, then this is around eighteen eggs too! Though we will still get some protein from others sources, this is very difficult to achieve without protein supplementation such as a specifically tailored protein drink such as Prime Fifty’s
Maintaining Muscle’ protein and micronutrient blend, specifically formulated just for the over 50s and beyond.

What about other nutrients? Don’t we get enough in our food alone?

We are all told that in theory we can get all these micronutrients from our food. However, if we look at the real scientific data from high quality food intake studies across the UK, where people were given food diaries to track their food intake, the data clearly tells us that the vast majority of us are failing to achieve the even the basic RDA (recommended daily intake) across many vitamins and also some minerals too! This is the data….this is the science.

What are we deficient in? What should we worry about?

What vitamins are we deficient in?

Not every single vitamin and mineral was measured in the study, but the key nutrients on our ‘most wanted’ list must firstly include Vitamin D, where 95% of older adults failed to get even the target RDA from our food alone. Of course a proportion of this wonder vitamin is also made in the skin from cholesterol and sunlight, but in a UK climate, where we are mostly fully clothed, it is seldom enough, especially in Autumn/Winter, to ensure we build up our vitamin D supplies. In addition the rate at which we make Vitamin D in our skins as we age, is only around a quarter as effective as a younger person! Vitamin D is a must for supplementation and even the NHS are recommending this now.

Low vitamin D levels (in association with calcium intake) are associated with poor bone strength, weak muscles and lower immunity. All very important to manage as we age, especially in post-menopausal women who are particularly susceptible to bone density loss and even osteoporosis which is a precursor to possible bone fractures later on in life. A visit to the hospital for a quick DEXA scan (weak X rays) is enough to warn you if you have the onset of osteoporosis. By the way, men don’t escape osteoporosis with 20% males also acquiring this problem in later life.

Vitamin B12

Another key vitamin, Vitamin B12, is involved in energy metabolism and helps to protect our brains and our cardiovascular system against degradation from homocysteine, a toxin that unfortunately builds up in our blood as we age. Many older adults simply cannot absorb B12 from their food, due to lack of stomach acid, so crystalline B12 (in tablets) is the only simple way of getting the B12 that they need. If they fail to get the proper dose, then may also notice symptoms of tiredness and fatigue coupled with lowered cognitive ability.

If meat is off your menu, then supplementation is a must as this is the main source. Ensuring that B12 and also a fellow vitamin, called folic acid, is at least up to recommended levels, is key to ensure that the levels of homocysteine are controlled. If not, then homocysteine can build up in the blood and it is well proven that high levels of homocysteine in blood increases the risk of health problems such as heart disease and stroke in addition to potential brain health issues.

Other Key Vitamins of Concern

Key vitamins of concern

Another nutrient of concern is Vitamin E, where US studies, showed that over 90% of all adults simply failed to get the recommended intake. As vitamin E plays a key role in helping to protect our cells against free radical damage and inflammation, it too is one of those nutrients that should be supplemented in the over 50s. Being such a powerful anti-oxidant, vitamin E has also been suggested by many scientific groups to help protect against a range of inflammation-initiated ailments such as cognitive issues, heart health and even some cancers, though the science is still in its infancy. In my view, Vitamin E is largely the forgotten vitamin.

The UK Diet studies also show that many of the older adults studied, are also lacking in Vitamin C which comes as a surprise to many. Lacking Vitamin C can lead to loss of energy, poor immunity but also poor tendon and ligament health too as Vitamin C is a key nutrient involved in laying down new collagen, the main constituent of connective tissues such as this.

Riboflavin or B2 is another less well known vitamin but one which was also shown to be very much lacking in UK diet studies. Riboflavin is not only involved in energy production, but also is involved in vision and eye health, such an important area to look after as we age.

It’s not just Vitamins…Minerals too are key. And we are lacking these too!

Of course, vitamins are only half the micronutrient story…..minerals such as magnesium, manganese, zinc, calcium, copper and so on are also involved in so many of our biochemical processes.

Nearly half of us are lacking calcium, which we know can lead to loss of bone density as can a low magnesium intake, as both are constituents of bone chemistry. Losing large amounts of bone density as we age can lead to osteoporosis, which if unchecked can lead to fragility fractures and hip fractures if we fall and this is not a good pathway to take. Protecting bone density plays an increasingly important role in our health as we get older.

But calcium is also needed for energy too. This is surprising to many. Calcium is also required for muscle health, being involved in nerve impulses. Again, so key to ensure we get enough calcium for all round musculoskeletal health…not just bone density.

Studies also show that 80% of us are failing to eat enough magnesium from our diet alone, which is crucial for energy (again) but also for muscle and bone health. Magnesium is involved in hundreds of biochemical reactions in our body and is critical also for making new blood too. Lacking this vital mineral should be corrected. Zinc too is another really important mineral involved in multiple health areas (eg immunity, bone health, muscle health, vision health and so on) and over 60% of older adults are failing to get the RDA from food alone.

Avoid being sedentary, as this is SO unhealthy as we age in particular

Avoid being sedentary

Finally I’d like to leave you with a fascinating scientific study on young versus older adults where the study was designed to look at loss of muscle in a sedentary state. Both young and older adults were asked to spend one month lying down in a controlled experiment and the loss of muscle mass in their legs was measured. The results were staggering!

The young adults lost around 400 grams of muscle tissue in the month. BUT the experiment had to be halted for the older adults as data showed that they had lost over 1 kilogram of muscle, BUT in just TEN days, not the full twenty eight! This means that older adults were losing muscle mass at around nine times the rate of younger adults!

So if exercise is King, then Nutrition is Queen and together they make up the Kingdom of Wellness.

Conclusion - What can we do?

The Prime Fifty range of vitamins and supplements

A healthy, well balanced diet combined with exercise is a priority of course. But real food intake studies show most of us are lacking both protein and many key micronutrients and therefore supplementation with a properly, well formulated range of supplements, tailored to the over 50s and beyond, is a healthy addition to one’s diet.

Prime Fifty is the only Brand that offers well researched, carefully formulated supplements tailored just for the needs of the over 50s. Currently four products are on offer to each protect each aspect of your musculoskeletal health, with Maintaining Muscle, Healthy Joints, Strong Bones and also a very popular product for Fighting fatigue too.

     Find out more about
  Prime Fifty in our video
Dr Max Gowland

       Click on arrow to watch

Prime Fifty products are available on QVC TV, Waitrose and Well Pharmacy.

For further information and also to visit the Prime Fifty web-shop click on

 Caring Products for
    People who Care

Aromapersonal Care Products

If you care for a loved one in your home or theirs, Aromapersonal can help make personal and intimate tasks easier and nicer for you both. Its hard-working, high-quality personal care and home care products all have lovely, subtle fragrances to leave skin, hair and the home smelling fresh and welcoming.

The Aromapersonal range has been developed by Julie Foster, an expert aromatherapist, perfumer and product designer, whose personal experience of caring for a very sick relative at home spurred her to create a range of products that truly met her needs.

She joined forces with Quentin Steele, an expert in hygiene and odour management who has worked in the cleaning industry for over 30 years, to ensure the range not only feels and smells lovely but also delivers professional-grade cleaning, hygiene and odour management when dealing with the daily difficulties of toilet spills, vomit and blood which home carers encounter.

Aromapersonal products

The Aromapersonal Personal Care Range adds a touch of luxury and pampering to care tasks. Their soothing botanical ingredients, including aloe vera and shea butter, have intensely hydrating and skin nourishing properties: an important consideration for carers who must frequently wash their hands.

The Personal Care Range can be seen at  and includes:

· Hand Wash – in Fresh Green or English Florals aroma (£7.99 /250ml).

· Hand and Body Lotion English Florals (£14.99/250ml).

· Hair & Body Wash - English Florals or Fresh Green aroma (£12.99/250ml).

· Organic Lavender/Organic Rose Water Spritzes (each £14.99/100ml).

· Hand Sanitiser (£9.99/200ml) with powerful antibacterial properties and a scent of English flowers.

Aromapersonal Skin Care

The unique Hand & Nail Barrier Formula (£12.99 - 200ml) is a ‘must have’ for carers. This heavy-duty barrier cream is applied under and around the nails and all over the hands to help prevent contamination and malodours while completing intimate cleansing tasks. It simply washes away in water, taking any mess with it, after the task is complete.

The Aromapersonal Home Care products expertly tackle common problems encountered by carers, including bodily fluid spills and malodour. The products comprise anti-bacterial ingredients and bio-enzymes to break down the proteins found in vomit, bodily fluids and faeces that can be hard to clean from surfaces, floors and textiles. Meanwhile, their natural fragrances leave the home smelling fresh and inviting.

Aromapersonal Home Care Products

The Home Care Range can be seen at  and includes:

· Nose Guard Aromatic Balm (£7.99/30ml) is applied under the nostrils to counteract malodour.

· Aromatic Room Spray (£9.99/500ml) gives instant freshness.
· Direct to Floor Cleansing and Deodorising Formula and Hard Surface Antibacterial Cleansing & Deodorising Formula (each £7.99/500ml) are simply sprayed and wiped away with no water needed!

· Bio-Enzyme Odour Management Formula (£12.99/500ml) breaks down the proteins in bodily fluids that cause the lingering malodour that everyday cleaning products can’t get rid of.

· Loo Guard (£8.99/500ml) repels faecal splashes and stains, making cleaning easier.

· Absorbent Aromatic Granules (£12.99/1000g) are scattered on bodily fluid and toilet spills to absorb the liquid before being brushed up and discarded.

Aromapersonal Care Products

For more information about Aromapersonal visit the website at


     The Best Gifts
 Can't be Wrapped

The best gifts can't be wrapped

Shopping can be a daunting prospect for people with dementia. Alzheimer’s Society wants retailers to become more dementia-friendly in 2018.

As the January sales begin, the shops will be extra busy and frantic. Like everyone else, many people with dementia are keen to make the most of the sales and enjoy some post-Christmas shopping. However, the crowds can make it an even more intimidating experience for a person with dementia and the whole thing can be frightening and overwhelming.

Alzheimer’s Society’s Side By Side service can really help when it comes to people with dementia being able to continue doing activities they love, like shopping. They know that one of the top activities people with dementia want to do with a volunteer is shopping.

‘Often people stop doing the things they enjoy in their local community as their dementia progresses because they are worried about getting the support they need.’ (Alzheimer’s Society, 2013). This is due to lack of understanding, stigma of the condition, confusing processes and inaccessible environments. The impact on people’s quality of life and implications on their health is huge, not being able to access parts of community life such as going shopping for their weekly food shop.

“Sadly, people with dementia can be left feeling socially isolated as they often stop going shopping because they are worried about getting the support they need,”  says Emma Bould Programme Partnerships Project Manager at Alzheimer's Society.

“Getting out and about and performing everyday tasks like shopping are important because people with dementia want to live well within their communities and remain independent for as long as possible. Almost 80% of people with dementia listed shopping as their favourite activity. However, 63% of people surveyed didn’t think that shops were doing enough to help people with dementia and one in four people with dementia have given up shopping since being diagnosed.

“The problems people with dementia might have include counting money, finding the correct item, using toilets, finding their way around the store or finding their way out, as well as worries about staff and other shoppers’ reactions. It is often the simplest things that help best and if staff are aware of this it will help. Everyone has the right to be able to shop comfortably and we all have a role in helping people with dementia feel part of their community.”

People with dementia talk about their problems and experiences shopping:

“It can be difficult knowing how to pay with your card sometimes. Is it a tap, a swipe or a pin?”

“I couldn’t find what I wanted in a corner shop and told people that I had dementia. They were so kind, which is nice because you do hold back from telling people you have dementia. I was surprised they were so helpful and had time. I’d go more often because they gave me time.”

“If someone is wearing a badge or clear uniform, I know I can approach them without a negative reaction. Sometimes it is difficult to tell people as you’re worried how they will react. Some people ‘physically back off’. Dementia has the stigma cancer used to have.”

Key issues people with dementia face when out shopping include:

People with dementia often have problems navigating around a store

· Problems navigating around the store

· Challenges caused by their memory problems (such as picking up the wrong item or being unable to find the right words to describe the items they need)

· Problems at the checkout (such as having difficulty counting money, coping with new technology and payment methods, feeling rushed and worrying that they will forget to pay)

· Concerns over how other people will react to them (for example, people not understanding their difficulties, staff not being confident to help or the reaction of security staff to unusual behaviour).

The most common barriers people with dementia face are:

· 69% a lack of confidence

· 68% being worried about becoming confused

· 60% being worried about getting lost

Alzheimer's Society want retailers to:

· Ensure all customer facing staff become Dementia Friends to find out more about dementia and how they can support customers in their store

· Make sure employees are aware of the challenges people with dementia might have with handling money, chip and pin, difficulty with automated call menus or forgetting information like addresses or birthdays

· Make sure employees are aware of the range of services and support available, provide information about help available and how to access it

· Adapt services, programming and meaningful activities to the needs of people living with dementia

· Make sure employees and security staff are aware of the Mental Capacity Act

They want venues to, wherever reasonably possible, remove or reduce physical, sensory, or attitudinal barriers so that all aspects of spaces, and activities are as accessible as possible for all visitors. Look through this checklist to see what changes you could make and use Dementia Friendly Signage. This could be more seating, clearer signage and easier layouts.

Business benefits

With over 50s accounting for 76% of the nation’s financial wealth, an ageing population and uncertainty with the economic impact of Brexit, tailoring to the older market makes business sense. As 1 in 3 people over the age of 80 live with dementia and 225,000 people are diagnosed each year, becoming age and dementia-friendly goes hand in hand.

By 2030 27% of the total adult population will be over 65, with households including someone aged 65+ spending £145bn annually (Family Spending 2011–2014, ONS, 2014). KPMG has advised businesses to focus on the grey pound rather than the millennials to stay relevant. Older customers are “living younger longer, are working harder, have the pensions to spend and are adapting to technology”.

Despite this, many older customers feel that businesses do not seek out older customers. An Age UK report found that older customers felt “invisible”, unwanted, and “not the kind of customer” shops

You can download the Dementia Friendly Retail Guide from the Alzheimer’s Society website.

The best gifts can’t be wrapped so volunteer, fundraise or campaign with Alzheimer’s Society.

Visit  to find out how you can unite against dementia.

   Fragrant Chicken,
Potato and Leek Soup

Fragrant Chicken, Potato and Leek Soup

This hearty fragrant chicken, potato and leek soup is a lovely winter warmer and a great way to enjoy chicken and plenty of nutritious vegetables.

This recipe has been created by Waitrose.


· 1 tbsp olive oil
· 3 leeks, halved lengthways, cut into 2cm pieces
· 3 garlic cloves, crushed
· 600g potatoes, peeled, cut into 2cm chunks
· 1 pack essential Waitrose British chicken breast escalopes, about 400g
· 1 litre Cooks’ Ingredients chicken stock
· 2 star anise
· 6 sage leaves, roughly chopped
· 2cm piece fresh root ginger, grated


1. Heat the oil on a medium heat in a large pan and cook the leeks for 8 minutes, or until soft. Turn the heat up a little, add the garlic and potatoes, and cook for 2 minutes.

2. Cut the chicken into 2cm strips and add to the pan with the stock and star anise. Bring to the boil and cook for 15 minutes, until the potatoes are soft and chicken cooked through. Stir in the sage and ginger, then season.

Preparation time: 10 minutes

Cooking time: 25 minutes

Total time: 35 minutes 35 minutes

Serves: 4

For more Waitrose recipes visit the website at